What is cold calling

You have probably heard the phrase before, but what is cold calling? Most businesses have some form of sales and marketing. Having the potential to make a sale does not come out of thin air though. These opportunities need to be generated. Whether that be through...

B2B Telesales Tools

Top telesales tools to help you close more leads   VOIP or Telephone line   If you are looking to get into telesales or telemarketing you will by definition need a telephone line to call from. You have two options, a standard telephone line whether it be...

B2B Telesales Tips

Top B2B telesales tips for start ups, professionals and business owners! At Midas Consultant we have been performing B2B telesales campaigns for over a decade. Whether you are an entrepreneur or a fully fledged business, telemarketing can be a great approach to...

Telemarketing for dummies – Telemarketing 101

Telemarketing for dummies. Learn Telemarketing 101 to help you quickly understand what makes a campaign successful.   Telemarketing is a direct form of marketing in which you make a telephone call to a prospective buyer with the intention of marketing your...

In house telemarketing

When is in house telemarketing preferred over an outsourced telemarketing campaign? When it comes to investing your cash flow into marketing this subject is usually quite common. If your business can benefit from telemarketing, whether it be B2B or B2C telemarketing,...