+44 0203 026 9213 sam@midasconsultant.co.uk

SEO Consultant London

What is SEO and why should I care?

SEO Consultant London

SEO or Search Engine Optimization is the method of optimizing a website with the goal to rank higher in Google’s Search Engine Results. The aim is to rank the pages on your website so that when someone makes a relevant search on Google, your website shows above your competition. At Midas Consultant we specialize in working with small businesses who are looking for an affordable SEO Consultant in London.


What are the different methods of SEO?


Technical SEO

This is when your SEO Consultant will work towards improving the overall user experience when it comes to browsing and navigating your website. Search Engines prefer fast loading, professionally formatted and modern websites. You, yourself can improve your SEO score. A huge part of your SEO score relates towards the load speed of your web page. Think about all those times you have searched for something on google and clicked a result only for it to take forever to load and you end up closing out of the tab and going back to the search results. This was not a good experience for you, the search engine will recognize that you have closed the website and gone to another result. If this accumulates over time, Google will favour web pages that load faster and provide quality content. Now I hope you see how one simple action of changing your web hosting provider can improve your SEO score. The best part is, your website will stay exactly as it is. You won’t notice anything from looking at the website other than it loads faster, you can check out 123-reg the UK’s leading domain registrar who offer great hosting plans which are extremely fast. You can also get domain and hosting in one place with name cheap.

This is what Google has to say about page load speed and its importance in SEO: “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users, and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.” Another method of Technical SEO is making sure your visitors are safe while using your website. An SSL certificate otherwise known as secure sockets layer is a secure technology which creates an encrypted link between a web server and a browser. You can see for example at the top of your web browser now, just to the left of the Midas Consultant URL there is a small padlock sign. 


Here are some of the top web hosting providers with servers in the UK and Europe. If you are experiencing very low page load speeds we highly recommend you check these web hosting providers out.