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B2B Telemarketing Services & Lead Generation and Appointment Setting

What are B2B Telemarketing services, and how can they benefit UK businesses.

Midas Consultant Telemarketing

B2B Telemarketing is one of the original forms of lead generation and appointment setting. Since the invention of the telephone, the ability to market your business outside of physical limitations has been a blessing for many companies. Telemarketing is probably the most personal form of lead generation marketing outside of being face to face with a prospective client. The ability to share a high-quality message from your business to anyone in the world in a one to one setting is invaluable. Of course, now we have the internet and methods of marketing such as SEO which has taken over in terms of lead generation and appointment setting.

Midas Consultant still believes there is a place for sales and marketing call campaigns. We have over 12 years of experience per consultant within our telemarketing teams. All of whom are native English speakers and ready to share your message with potential clients. You can be assured that representing your brand in a professional manner and uncovering business opportunities is our specialty.

B2B Telemarketing Services are admittedly not suitable for every business. However, there are tens of thousands of businesses in a multitude of industries that can benefit from B2B Telemarketing. Industries, where client visits to meet and quote the senior management are valued and big parts of their sales process. Affordable B2B Appointment Setting could be a service you consider if you need to line up opportunities for your sales team to convert.

We are aware that cold calling is a sensitive subject, there have been many instances where Telemarketing has been used improperly. The difference between what we do at Midas Consultant and our competitors is our ability to converse appropriate subjects which can provide a benefit for the business receiving our call.  We only represent companies whose brand and product we believe in. 

Each year our marketing consultants can be expected to have made around 50,000 calls each. We have the experience to know how to make a prospective client on the other end of the phone feel comfortable. We know when is the appropriate time to pitch and when we should arrange a callback. Another thing we certainly know is who to target and how to discover an opportunity.

Some of our highest quality leads start from the prospective client saying they are not interested, at this point, we give them two choices. One choice is that they are welcome to hang up the phone and we can assure them we will not bother them again. The second option is to inform them the call they are receiving today is not an opportunity for a call center agent to spout off a script as fast as they can before they get hung up on. But it is a conversation with a professional who understands their day to day business and has a product or service that can alleviate some pain points which plague their working day.

Once the prospect understands that we do not push for pressure sales, and harass them with cold calls until they answer. We find we can have productive conversations and open doors to products which they would otherwise be unaware of. We look for an opening, and if there is not one available we respect the prospect’s time and schedule and reconnect another day.

Each industry we have worked in has tailored their pitching, conversion, and retention techniques differently. But the striking resemblance between them all is that the highest conversion rates originated from a telemarketing call. The difference between B2B Telemarketing Services and other forms of marketing is that telemarketing is the most liquid and adaptable.

Creating and designing an advertising campaign is a wonderful process to be a part of. So much effort and hard work that goes into creating and publishing marketing content. Whether it is in the form of the website content, infographics, advertisements on local radio, TV, YouTube, or other media formats. The problem is, once this content is created you pretty much wipe your hands of it. Sure you can take on some criticism and edit your work in the hopes it is received better by future consumers, but you cannot keep repeating this process to get it perfect. With telemarketing each and every word, sentence and pitch can be tailored around that individual’s needs at that exact moment in time. When the prospective client has no requirement for the particular product being advertised you can flip the script and discuss what they need help with, what they are having issues with, and from that moment on you are discovering new opportunities that would otherwise be lost. I cannot think of any other form of marketing that allows such freedom and liquidity.

Feel free to contact us today to discuss our B2B telemarketing services

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Telemarketing at Midas Consultant follows a simple process. We will discuss with our client what is the end result they wish to receive. Normally there will be three main targets for every telephone call:

Discover the decision maker who is the correct person to pitch. There is no point pitching a product to a receptionist. The first part of any telemarketing campaign is to find the person who has the ability and the budget to sign off on a potential project or take on a service.

Make contact with the decision maker and pitch the product or service and discover whether it can benefit and give value to the prospect.

Qualify whether the prospect is a suitable candidate for our clients product or service. Before any telemarketing campaign we will discuss with our client what their criteria is for a qualified lead. This could be judged by: Industry, Company Size, Budget, Geographical Location and many more.

Give the prospect an opportunity to sit down with a representative from your organisation. Where they can receive a presentation or discussion in depth about the benefits of using such a service or product. This is our B2B Lead Generation and Appointment Setting service. If your representatives cannot attend physical meetings we can arrange a call back with your rep when they are both available. We will only arrange such a call back or meeting when there is a genuine need and budget available for a project. 

The last thing we will look to achieve in a telemarketing campaign, if they prospect has some interest but cannot attend a meeting and does not want to receive a call back from your company rep we will look to take their email address and permission to send them email correspondence in the near future, whether that is a personal email from your business or just the addition to your marketing newsletter. We never let an opportunity go to waste.