+44 0203 026 9213 sam@midasconsultant.co.uk

Affordable SEO Consultant London

What is SEO and why should I care?

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SEO or Search Engine Optimization is the method of optimizing a website with the goal to rank higher in Google’s Search Engine Results. The aim is to rank the pages on your website so that when someone makes a relevant search on Google, your website shows above your competition. At Midas Consultant we specialize in working with small businesses who are looking for an affordable SEO Consultant in London.

 

What are the different methods of SEO?

 

Technical SEO

This is when your SEO Consultant will work towards improving the overall user experience when it comes to browsing and navigating your website. Search Engines prefer fast loading, professionally formatted and modern websites. You, yourself can improve your SEO score. A huge part of your SEO score relates towards the load speed of your web page. Think about all those times you have searched for something on google and clicked a result only for it to take forever to load and you end up closing out of the tab and going back to the search results. This was not a good experience for you, the search engine will recognize that you have closed the website and gone to another result. If this accumulates over time, Google will favour web pages that load faster and provide quality content. Now I hope you see how one simple action of changing your web hosting provider can improve your SEO score. The best part is, your website will stay exactly as it is. You won’t notice anything from looking at the website other than it loads faster, you can check out 123-reg the UK’s leading domain registrar who offer great hosting plans which are extremely fast. You can also get domain and hosting in one place with name cheap.

This is what Google has to say about page load speed and its importance in SEO: “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users, and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.” Another method of Technical SEO is making sure your visitors are safe while using your website. An SSL certificate otherwise known as secure sockets layer is a secure technology which creates an encrypted link between a web server and a browser. You can see for example at the top of your web browser now, just to the left of the Midas Consultant URL there is a small padlock sign. 

 

Here are some of the top web hosting providers with servers in the UK and Europe. If you are experiencing very low page load speeds we highly recommend you check these web hosting providers out.

What are Backlinks?

Why you should be building backlinks for your website.

You may have heard people talking about SEO scores, Domain Authority, and Backlinks if you are involved with digital business. What are Backlinks? You can think of Backlinks as signposts, across the internet. Sometimes, throughout some text or imagery, you will notice that you can click on either the text or the image. This is because the element is hyperlinked, if it is hyperlinked to a website address it will become a backlink. For example; www.midasconsultant.co.uk/services will take you to a page presenting all of our services. This is integral for the creation and foundations of your own website. Internal linking allows search engines to crawl through your website with speed and efficiency, rather than getting lost and not knowing how to discover new pages. Internal links as I said previously are like signposts. Showing users, and search engines. Hey if you are interested in this, click here to read more about it. This allows you to direct traffic around your website in a suitable manner where the visitor can quickly access what they are interested in. 

This plays a huge role in Google’s preference for ranking websites higher, the higher they perform on user accessibility tests that are running on all the websites Google indexes.  Google is all about giving its users what they want as quickly as possible, give Google what they and the visitors want and you will see a healthy SEO score.

 Building links internally within your website and achieving backlinks from High DA and reliable sources is one of the keystones for building your online foundations. It allows the search engines to trawl better and faster through your website. Updating the search engines when edits are made and told to update their results accordingly. External linking increases your DA or Domain Authority. Increasing your DA is achieved by having flowing traffic, low bounce rates, long session times, high CTR or click through rate, How many backlinks you have and how high the DA  and PA of the linking page are and many many more factors.

Want to know how many backlinks your website has? We will give you a full free SEO report showing you just how many backlinks you have, where they are coming from, and where you should focus to gain more.