There are plenty of CMS platforms, but the most popular by far is WordPress. WordPress makes building, maintaining, and editing a website a breeze. However, WordPress has an abundance of plugins that can turn a basic website into a fully-fledged customizable and unique platform for your needs. Now, the question we will be answering today is why WordPress is better than Wix.


Who uses WordPress?

Since its inception, WordPress has owned the most significant market share of all CMS or Content Management Systems. According to W3Techs, WordPress powers 37% of all the websites on the internet. And we are not just talking about small businesses. 


% of all websites:

  •  Wordpress: 37%
  • Joomla: 2.6%
  • Drupal: 1.7%
  • Squarespace: 1.5%
  • Wix: 1.3%


% of CMS Market:

  • WordPress: 63%
  • Joomla: 4.6%
  • Drupal: 3%
  • Squarespace: 2.7%
  • Wix: 2.3%

As you can see, the numbers are staggering regarding the market share owned by WordPress. It is not even a close call for competitors out there on the market.


Do small websites use WordPress?

Now to go back to our point on WordPress not just being used by small websites. We have used BuiltWith, which lets you see market share for websites that meet specific criteria, like being in the Quantcast Top 10k (a list that tries to collect the 10,000 most-trafficked websites on the internet).

Here is how WordPress ranks when you filter by Quantcast rank:


Quantcast top 10k websites – WordPress has a 38.18% Market Share. 

Quantcast top 100k websites – WordPress has a 36.6% Market Share. 


Comparing this to WordPress’s global market share of 35%, WordPress is even more popular among the most visited websites out there.


Is WordPress still popular?

WordPress has consistently been growing year on year. In 2011, WordPress had a market share for all websites globally of 13.1%. Now a little more recently, in 2016, WordPress had a global market share of 25.6%, and just last year, in 2019, they held a 37% market share. There is no stopping the CMS giant with an annual market share growth of an average of 4 to 5%.


Who uses Wix?

Now Wix may have a much lower market share than WordPress regarding its user base. But it still has plenty of users, and its market share is growing month on month. But we will get more into that later.

Wix specializes in being a straightforward CMS. Everything about it is tailored toward individuals looking to build their website instead of outsourcing their website development to a web developer. 

As an easy to use platform, we see many self-employed business people and freelancers using their service. People with little technical knowledge to work with more customizable CMS systems. Many websites that we visit with built-in Wix are in the service industry. People who need just a single page website, such as Plumbers, Electricians, Barbers, etc. 


Why WordPress is better than Wix.

When choosing a CMS, you want something that you feel comfortable working with. So we understand why Wix may seem appealing. However, as your ability and skills in managing and editing your website grow, you may find Wix’s limitations to be a deal-breaker.

Nearly all websites built in Wix are from pre-built templates, whereas with WordPress, your entire website is created from scratch. This can be seen as a benefit in the starting stages of your web development; having half the job done for you is excellent if you are new to the industry. However, as I say, as time goes on and your experience working with website design and development grows, this can be a real problem. I don’t know about you, but I find myself brainstorming at all times of the day; I could be eating my breakfast and have an idea about how I want to design my website. I can jump on my laptop at home or in the office, and with WordPress, I can replicate my idea very quickly. If there is a specific function I am looking for that is not included in an out-the-box WordPress website, I can, nine times out of 10, find a plugin that will bring that functionality to the table. 

Unfortunately, with Wix, this is not always the case. Sure, you can customize and beautify your website simplistically, but there are limitations on how deep you can go. 

Even though WordPress has pre-designed themes that the user can install at a click of a button, anything within the theme can be edited with the correct coding knowledge. Whereas with Wix, many of the features within the pre-designed template cannot be removed or changed to your choosing. 

This is the beauty of working with an open-source platform. This means the coding is open for everyone to use and modify per their requirements. This is one of the reasons why WordPress has taken such a vast market share. Its capability is not limited to the company themselves developing the product but is opened up to the public to direct its development in any way it sees fit. This has opened up doors that would not have been conceived if it had been left up to an in-house team to develop. 

Where Wix is not open-source, all tools and development assets are created in-house by the Wix team. This can be seen negatively as there are fewer of said tools to choose from; they are all internally bug tested, which means they have a much higher chance of working as intended. Some tools created by third parties may become incompatible as the developer gives up maintaining their plugins or themes as WordPress updates to newer versions. 



Now there are different types of websites you may wish to build. A single-page website, as we used as an example previously. This could be appropriate for a service-based industry where the idea is to have a web presence so that web users can see where you are located—what you are doing, and some contact information. The idea is to give you an overview of what you do and encourage the visitors to contact or visit your physical location to procure the business’s services. Wix is brilliant for this; it gives small businesses the ability to have an online presence without complications. This is also wholly possible within WordPress, and there are tens of thousands of single page websites on WordPress. But where WordPress shines is its possibility for complexity and especially E-Commerce capability.

One of the most popular plugins on WordPress is WooCommerce. WooCommerce is a free and open-source eCommerce solution that allows you to list a catalogue of products and sell them directly on your website to your visitors. There are small costs such as transaction fees and additional functionality if the free option is not enough. 

Now users can use WooCommerce to create a fully-fledged E-Commerce website taking thousands of transactions per day with thousands of different products, all with their own unique SKU codes, Variations, Payment Methods, Delivery Schedule, Returns Systems, and so much more. Wix is more tailored towards a website selling a few products here or there. The options for presenting your products and integrating a Coupon system, promotional offers, product galleries, and so on are light work compared to the WooCommerce offers. This is why we believe WordPress is better than Wix.